SENIOR PRODUCT MANAGER - KITCHEN ELECTRICS
MISSION :
To contribute to the success of the Groupe SEB USA marketing strategy for the Kitchen Electrics business. Specific Duties include:
- Business Planning and Management
- Deliver Budgeted Net Sales, Direct Marketing Contribution and Consolidated Profit Margin
- Develop and implement annual Marketing Plans
- Analyze monthly business performance results
- Analyze market performance results
- Product Development and Management
- Serve as liaison with SBU to develop products offering feature-price bundle and package communication appropriate for US market
- Manage product portfolio to deliver target margins
- Partner with Sales Organization to support product sell-in with promotional programs and retail materials
- Commercialization
- Partner with Sales Organization to support product sell-out with key launch vehicles (POP, displays, demos, etc)
- Develop and manage merchandising programs which highlights the USPs of the product – online & offline
- Partner with Media Relations team on the prioritization of key messages
- Partner with Content team on needs for product seeding, Ratings & reviews, UGC
PROFILE:
- Bachelor's in Marketing, MBA preferred (or equivalent experience)
- 5-8 years of product management experience, preferably within the Housewares industry
- Effective knowledge of P&L
- Ability to communicate effectively within a domestic Marketing team and as part of an international development team
- Ability to develop complex strategies as well as lead the implementation plans
- Ability to implement Omni-channel go-to-market strategies with specific knowledge on the Digital path
- Effective knowledge of the changing retail landscape due to Digital