SENIOR PRODUCT MANAGER
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- Marketing
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- May 10, 2017 Post Date
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- 170755 Requisition #
MISSION :
The Senior Product Manager will contribute to the success of the marketing strategy of the assigned product families by :
- Identifying opportunities of new products/suppliers in Asia, relevant to develop our Kitchen Electrics business in the USA
- Developing the marketing strategy for assigned product ranges and associated assortment plan in harmony with strategic orientations, analysis of the markets, and needs/expectations of consumers
- Developing new products or improve existing ranges, in collaboration with SEB Asia, supported when need by the Strategic Business Unit (SBU) in France, the R&D department, and other departments
- Interfacing with the local marketing teams (GS USA) to define and implement product strategies
- Interfacing with SEB Asia and associated factories; Developing products consistent with brand identity and US customer requirements
- Implementing defined strategies & support product launches
- Creating and supporting point-of-sale (POS) marketing material, notes and packaging
- Analyzing the competitive environment and update consumer data
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Integrating principles of sustainable development and social responsibility in product development, vendor agreements, communications, etc
PROFILE:
- B.S. in Marketing, MBA preferred (or equivalent experience).
- 3-5 years experience in product development, preferably of consumer products
- Experienced in sourcing, within the Asian culture
- Availability to travel (25% of time), mainly in Asia
- Flexibility in his/her working organization to deal with a 12 hour jet lag with Asia
- Excellent knowledge of PowerPoint and Excel.
- Excellent organizational skills and ability to prioritize.
- Open and creative mind. Ability to think “out of the box”
- Ability to work across functional, national, cultural boundaries in a matrix environment.
- Strong analytical and problem solving skills
- Demonstrated ability to lead projects within a structured and process-oriented environment
- Capacity to understand the technical constraints of the projects