To contribute to the success of the Groupe SEB USA marketing strategy for the Kitchen Electrics business. Specific Duties include:
Business Planning and Management
Deliver Budgeted Net Sales, Direct Marketing Contribution and Consolidated Profit Margin
Develop and implement annual Marketing Plans
Analyze monthly business performance results
Analyze market performance results
Product Development and Management
Serve as liaison with SBU to develop products offering feature-price bundle and package communication appropriate for US market
Manage product portfolio to deliver target margins
Partner with Sales Organization to support product sell-in with promotional programs and retail materials
Commercialization
Partner with Sales Organization to support product sell-out with key launch vehicles (POP, displays, demos, etc)
Develop and manage merchandising programs which highlights the USPs of the product – online & offline
Partner with Media Relations team on the prioritization of key messages
Partner with Content team on needs for product seeding, Ratings & reviews, UGC
PROFILE:
Bachelor's in Marketing, MBA preferred (or equivalent experience)
5-8 years of product management experience, preferably within the Housewares industry
Effective knowledge of P&L
Ability to communicate effectively within a domestic Marketing team and as part of an international development team
Ability to develop complex strategies as well as lead the implementation plans
Ability to implement Omni-channel go-to-market strategies with specific knowledge on the Digital path
Effective knowledge of the changing retail landscape due to Digital
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